A Celebration of Effortless Style: ViryaByUrbi x AWA Fashion Showcase

A Celebration of Effortless Style: ViryaByUrbi x AWA Fashion Showcase

On April 22nd, we had the pleasure of collaborating with the American Women’s Association (AWA) for a vibrant fashion show that celebrated conscious fashion, timeless design, and effortless comfort. Hosted in the heart of Singapore, the event brought together women from diverse backgrounds who share a passion for self-expression, global fashion, and sustainable living.

At the heart of our showcase were two of our most loved collections: our signature kaftans and all-day cotton pajamas—pieces that redefine relaxed luxury for the modern woman.

Kaftans That Flow With You

Our kaftans are designed for the woman who wants to make a statement without saying a word. Crafted from pure cottons and silks, each piece is lightweight, breathable, and cut for ease and elegance. Whether you’re strolling through a resort, attending a brunch, or lounging at home, our kaftans flow with your body and flatter every form.

At the AWA fashion show, the kaftans lit up the runway with their vibrant hand-block prints, thoughtful detailing, and a color palette that celebrates both tradition and modernity. Each piece is designed to be bi-sized—making style inclusive and effortless, no matter your body type.

Pajamas That Go Beyond the Bedroom

Also featured were our soft, 100% cotton pajamas—designed not just for sleep, but for everything you do before and after. These aren’t your average loungewear sets. With coordinated pouches and scrunchies, piped details, and playful prints, our pajamas are crafted to bring joy to your day (or night), while keeping you cool in Singapore’s tropical climate.

Several AWA members mentioned how our pajamas are “too pretty to sleep in”—and we couldn’t agree more! Whether you’re working from home, stepping out for a coffee, or gifting a friend, these sets are a perfect blend of style and soul.

Style With Purpose

As always, ViryaByUrbi stands by sustainable practices, small-batch production, and slow fashion values. Collaborating with the AWA was a beautiful reminder that fashion can bring communities together while staying kind to the planet.

Thank you to everyone who joined us. If you missed the show, you can explore our collections online and bring home your favorites!

#ViryaByUrbi #SustainableFashion #SingaporeStyle #KaftanLove #CottonPajamas #ResortWear #AWAFashionShow #SlowFashion #WomenSupportingWomen

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