Why We Choose Small MOQs: Rethinking Fashion, One Trial Batch at a Time
In fashion, the pressure to produce in bulk is real. Minimum Order Quantities (MOQs) often start at 100, 300, or even 500 pieces per design. For many brands, that feels like the only way forward. But at ViryaByUrbi, we’ve chosen a different path.
We don’t start with volume.
We start with listening.
Every design we create begins as a trial batch. Usually just 10 to 15 pieces. Not because it’s easier, but because it’s more honest.
Why Small MOQs Matter
Fashion is not just about how something looks on a hanger. It’s about fit, fabric, comfort, movement, and how a garment feels on real bodies. These things cannot be perfected on paper or predicted at scale.
By working with small MOQs, we allow ourselves the space to:
- Test silhouettes on real customers
- Understand fit across body types
- Observe how fabrics behave after wear
- Listen to feedback, not assumptions
This approach reduces excess inventory and avoids the all-too-common problem of overstock. But more importantly, it allows us to design with intention rather than pressure.
Trial Batches Are Not a Risk
In traditional fashion manufacturing, trial batches are often seen as inefficient or risky. We see them differently.
Trial batches are an empathy call.
They acknowledge that every customer is unique. That every body is different. And that good design evolves through interaction, not repetition.
When a design resonates and demand grows, we don’t simply replicate it in bulk. We tweak, refine, and evolve. Sometimes it’s a neckline adjustment. Sometimes it’s a fabric change. Sometimes it’s improving comfort or versatility. Each iteration is informed by real feedback, not guesswork.
The Problem with Large MOQs
Large MOQs often force brands into decisions that don’t align with thoughtful fashion:
- Overproduction leads to unsold stock
- Unsold stock leads to discounting or waste
- Waste contradicts sustainability at every level
For smaller, independent brands, large MOQs can also stifle creativity. They push designers to play safe instead of designing with soul.
At ViryaByUrbi, we believe less can be more. Fewer pieces. Better choices. Longer life.
Slow Fashion, Done Intentionally
Slow fashion isn’t just about producing less. It’s about producing better.
Our small-batch model allows us to stay agile, responsive, and deeply connected to our community. It helps us support mindful production, reduce unnecessary waste, and honor the craftsmanship behind each piece.
Most importantly, it keeps the human element at the centre of what we do.
Fashion should evolve with people, not sit untouched in warehouses.
A Thoughtful Way Forward
Choosing small MOQs is not the easy route. It requires patience, adaptability, and constant learning. But it aligns with our belief that fashion should be personal, responsible, and meaningful.
Trial batches aren’t a compromise.
They’re a commitment.
To listening.
To refining.
And to designing with empathy.
Slow fashion, the way it should be.
Urbi
Founder, ViryaByUrbi